Bold patterns, vivid colours and geometric shapes, evoking elements of traditional African masks, will infuse 100% Design South Africa 2016 with a sophisticated Afro-optimistic spirit.
The eye-catching 2016 campaign is the result of an exciting collaboration between the show and top branding agency, Deep Design, who conceptualised the new graphic identity and execution for the show’s third annual edition, due to be held at Gallagher Convention Centre in Johannesburg from 5 – 9 August 2016.
“The 2016 graphic campaign takes its cue from the rich visual traditions in Africa interpreted in a thoroughly contemporary way,” explains Cathy O’Clery, Programmes Director for 100% Design South Africa. “The sleek yet playful palette combined with the use of basic shapes creates a wonderful toolkit. It will play out in a myriad of creative executions giving the whole show a distinct and directional identity.”Read more