Ashlee Ainsley Lloyd
The Founder/Owner of Ashlee Ainsley Lloyd is a young female Industrial Designer currently in her twenties based in Cape Town, South Africa. Simultaneously inspired by the rich culture of craft in Southern Africa and the complex forms found in nature, the aim is to create functional pieces that engage ones emotions and senses. Each piece is delicately handcrafted with patience and attention to detail. The body of work shown is underlined by a blend of craft and industry gained through an understanding of the technological and tactile aspects of the design process. The approach is at once artistic, tangible, functional and unique.