The Team

The Team

The South African team headed by Sian Cullingworth, Portfolio Director: Decorex SA, 100% Design SA & International Sourcing Fair, Reed Exhibitions, is experienced in creating engaging exhibition platforms that delivers contacts, content and communities with the power to transform exhibitors’ business.

Design luminaries Laurence Brick and Cathy O’Clery of Platform Creative Agency are the curators of the show. Laurence brings his extensive experience in retail and product strategy as well as creating immersive experiences for brands to the show. In his role as creative director of 100% Design South Africa, he oversees the implementation of the creative and marketing strategy for the show.

With a wealth of experience as editor, design director and stylist, Cathy is renowned for her visual acumen, creative and content direction. In her role as curator of 100% Design South Africa, she brings expertise and skill to the bear ensuring the show is fresh, future-forward and of an exceptional standard every single year.

In 2016, the experienced team from Inspire Trade Expo, the country’s exclusive business-to-business furniture, décor, design and retail trade exhibition, merged with the Reed team adding their extensive trade network and show organising know-how to the team. This powerful collaboration is set to skyrocket 100% Design South Africa’s growth and cement its position as the premium curated exhibition platform for sourcing high-end contemporary design on the continent.

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Sian Cullingworth
Portfolio Director:
Decorex SA, 100% Design SA & International Sourcing Fair, Reed Exhibitions

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Cathy O’Clery
Creative Director:
100% Design South Africa, Platform Creative Agency

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Laurence Brick
Creative Director:
100% Design South Africa, Platform Creative Agency

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Sandra Jardim
General Manager:
100% Design SA & International Sourcing Fair, Reed Exhibitions