The Team

The Team

The South African team headed by Sian Cullingworth, Portfolio Director: Decorex SA, 100% Design SA & International Sourcing Fair, Reed Exhibitions, is experienced in creating engaging exhibition platforms that delivers contacts, content and communities with the power to transform exhibitors’ business.

Design luminaries Laurence Brick and Cathy O’Clery of Platform Creative Agency are the curators of the show. Laurence brings his extensive experience in retail and product strategy as well as creating immersive experiences for brands to the show. In his role as creative director of 100% Design South Africa, he oversees the implementation of the creative and marketing strategy for the show.

With a wealth of experience as editor, design director and stylist, Cathy is renowned for her visual acumen, creative and content direction. In her role as curator of 100% Design South Africa, she brings expertise and skill to the bear ensuring the show is fresh, future-forward and of an exceptional standard every single year.

In 2016, the experienced team from Inspire Trade Expo, the country’s exclusive business-to-business furniture, décor, design and retail trade exhibition, merged with the Reed team adding their extensive trade network and show organising know-how to the team. This powerful collaboration is set to skyrocket 100% Design South Africa’s growth and cement its position as the premium curated exhibition platform for sourcing high-end contemporary design on the continent.

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Sian Cullingworth
Portfolio Director:
Decorex SA, 100% Design SA & International Sourcing Fair, Reed Exhibitions

With extensive experience in marketing and communications strategy, Sian is the Portfolio Director for Decorex SA, 100% Design South Africa and the International Sourcing Fair at Reed exhibitions.  Her expertise lies in sponsorships, B2B relations, event management and strategic marketing, which aids in positioning 100% Design South Africa as the premium exhibition platform for sourcing high-end contemporary design in Africa. Under her stewardship, Decorex Cape Town and 100% Design South Africa won the EXSA Awards for the best trade and consumer exhibitions in South Africa, in their size categories.

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Cathy O’Clery
Creative Director:
100% Design South Africa, Platform Creative Agency

Cathy, co-founder and creative director of Platform Creative Agency, oversees the creative output of the agency including developing creative and marketing, conceptualising campaign and visual production. With a wealth of experience as editor, design director and stylist, Cathy is renowned for her visual acumen, creative and content direction. In her role as curator of 100% Design South Africa curator, she brings expertise and skill to the bear ensuring the show is fresh, future-forward and of an exceptional standard every single year.

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Laurence Brick
Creative Director:
100% Design South Africa, Platform Creative Agency

Laurence, co-founder and managing director of Platform Creative Agency, oversee the strategic vision, new business and the daily running of this niche agency. Unique in the sense that he has insight into the aesthetic as well as the nitty-gritty business aspects of the retail and design industry. In his role as creative director of 100% Design South Africa, he oversees the implementation of the creative and marketing strategy for the show.  He has extensive experience in retail and product strategy as well as product development and is often called upon for his opinions and insight as presenter or media commentator.

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Rina Fortmann
Exhibition Manager:
100% Design South Africa, Reed Exhibitions

Rina Fortmann, former owner of Inspire Trade Exhibition, is now the Exhibition Manager of 100% Design South Africa and The International Sourcing Fair. Rina’s strengths are deeply rooted in creating and maintaining an effective trade platform which bolstered her decision to collaborate with Reed Exhibitions and grow the office sector within 100% Design South Africa. Now called Inspire Workspace, a specific category within the exhibition, she will bring the office sector together under the 100% Design South Africa brand. Rina gained over 20 years’ experience as the Managing Director of SARCDA Gift Toy & Decor Trade Expo.

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Claire Fortmann
Sales and Sponsorship Manager:
100% Design South Africa, Reed Exhibitions

Passionate about people and business development, Claire is right at home in the exhibition industry and draws on her more than 18 years of sales experience daily. With the recent amalgamation of Inspire and 100% Design South Africa, she will now put her expertise to work as Sales and Sponsorship Manager for 100% Design SA and International Sourcing Fair (ISF) under the Reed portfolio. Claire seeks to provide great return on clients’ investment and nurturing long-term, fruitful relationships that lead to sustainable growth for the brand.
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