Trade Exhibitor


Profit From The Trade Business Programme

The Trade Business Programme is a service that connects members of trade, both local and international, who visit the show with exhibitors, with the aim of facilitating one-on-one meetings to cultivate new business relationships.

100% Design South Africa attracts a high level of attention and attendance from interior design trade professionals as well as members of the consumer trade and media.

This due to the fact that its exhibitors constitute the country’s leading local and interior design brands and product designers, and because the show presents a numbers of curated feature displays.

Since its inception, the show has become South Africa’s premier platform for launching new products and presenting current ranges and lines to the industry.

100% Design South Africa is widely promoted via a marketing and communications strategy that supports its exhibitors, both in the months leading up to the show and during the event itself. Participating exhibitors will benefit from the following:

A targeted trade marketing and communications plan that reaches a verified trade database of over
80 000 professionals
A strategic TV and Radio marketing campaign to communicate the two exclusive trade days and the
offering that trade can expect to see
Partnerships with industry associations through online marketing and email campaigns
Media partnerships with various publications spanning newspapers, glossy print magazines
and online
A dedicated Trade programme to attract trade guests, sourcing agents and buyers
Exhibitor and industry functions, such as the annual 100% Design South Africa Awards




 Fast Facts

Decorex South Africa attracted over
56 000 visitors in 2016

31% of visitors to Decorex
are members of trade

Global audience including emerging markets such as
Nigeria, Kenya, Brazil, China and Singapore.