Expertly curated

Our team are experts in every aspect of the running a successful and impactful show. Reed Exhibition’s team is headed up by General Manager Sandra Jardim. She is experienced in creating engaging exhibition platforms that deliver contacts, content and communities with the power to transform exhibitors’ businesses.

Design luminaries Laurence Brick and Cathy O’Clery of Platform Creative are the curators of the show. Laurence brings his extensive experience in retail and product strategy as well as creating immersive experiences for brands to the show. In his role as Creative Director of 100% Design South Africa, he oversees the implementation of the creative and marketing strategy for the show.

With a wealth of experience as editor, creative director and stylist, Cathy is renowned for her visual acumen, creative and content direction. In her role as curator of 100% Design South Africa, she brings expertise and skill to bear ensuring the show is fresh, future-forward and of an exceptional standard every year.

Quality environment

100% Design South Africa is a highly curated show, which means all the design on show is of excellent standard and quality. The exhibition curators work closely with exhibitors, partners and brands to ensure that all get the maximum benefit from this engaging platform.

A high standard of stand design and aesthetic quality is maintained throughout the show to ensure a worthwhile and rewarding experience for all visitors and participants.

Every year, our ground-breaking feature exhibits – 100% Work, Lounge, Sleep, Dine, Surface and Light and the 100% Design Cafe – push forward design-thinking. These features are curated by top local designers who interpret the latest trends in spectacular fashion.

100% Design South Africa offers exhibitors a high-calibre of promotional and business experience set up to encourage sales and industry growth. Your existing and potential clients, trade and consumers alike, will benefit from the creative and stimulating event.

Destination for decision makers

100% Design South Africa is the continent’s definitive showcase of contemporary design, and a meeting point for all decision makers in the industry. As the largest bridge between design brands and design practitioners in Africa, the show attracts thousands of buyers, from across the continent, and as far away as France, Hong Kong, Italy, UAE, Turkey, UK, USA, Venezuela, New Zealand and Brazil.

In 2018, over 57,000 visitors attended the show over the five show days, 38% of whom were members of trade.

A dedicated trade programme, which includes trade-focussed days, personalised invitations and trade tours, encourages exhibitors to network and establish business relations with the continent’s top buyers.