• Face-to-face interaction with your direct target audience

• Increase lead generation and shorten sales cycles

• Promote your brand within a competitive market

• Showcase your products and services on the ultimate platform

• 100% Online – our virtual & digital platform will draw a broader audience

• DX Live, CPD Accredited Design Conference running alongside exhibition

100% Design South Africa, runs alongside Decorex Joburg, offers a carefully curated mix of products from leading designers and brands catering to the residential, hospitality and commercial interior decor and design industries. As SA’s only international design show, it offers an exciting mix of top global design brands alongside local design stars.

Launch new products

A major influence on the African design scene that attracts top buyers, media and industry professionals, 100% Design South Africa is an ideal platform to launch new ranges and products. This is an essential show to attend if you want to get your products in front of the right people.

Do trade

100% Design South Africa is the largest trade platform in Africa for the design industry. A dedicated trade programme that includes trade-focussed days, encourages exhibitors to network and establish business relations with Africa’s top buyers. 100% Design South Africa brings together over 15 000 influential members of the trade

Be inspired

Over 51,000 people visited the show in 2019 over the five show days. 100% Design South Africa provides the industry with a place to touch and feel products, and engage directly with you and your brand within an inspiring environment.


100% Design South Africa is the largest bridge between design brands and design practitioners in Africa. A dedicated trade business programme encourages exhibitors to network and establish business relations with the continent’s top buyers.

●     Over 30,000 buyers and design professionals across Africa are invited to the show.

●     Buyers are targeted according to each of the show’s categories.

●     A ‘plan your visit’ tool and other fine-tuned marketing initiatives match up buyers and exhibitors.

●     Personalised invitations and chauffeured visits are extended to top trade.




100% Design South Africa is widely promoted via a marketing and communications strategy that supports its exhibitors, both in the months leading up to the show and during the event itself.

Participating exhibitors will benefit from the following:
●     A targeted trade marketing and communications plan that reaches a verified trade database of over 30 000 professionals.

●     A strategic TV and radio marketing campaign.

●     Partnerships with industry associations through online marketing and email campaigns.

●     Media partnerships with various publications spanning newspapers, glossy print magazines and online.

●     Exhibitor and industry functions, such as the annual 100% Design South Africa Awards.

We loved every moment of the show and the contacts and future business we gained are priceless. We will do it again in a heartbeat.


Due to the fact that there were a number of suppliers and products all under one roof, the options were endless and being able to compare products was easier.

Ebrahim Mahomed
Trade Member

It's a good show, good in terms of connecting to industry and getting the brand out to trade and the general market and also the press


The show was brilliant, I came to see kitchens and board suppliers which I did find so my time was well spent, 100% Design was also great to see.  This show was better than last year’s show so keep doing what you are doing when organising the event.

Kevin Phillips
Trade Member

100% Design South Africa is an invaluable platform for local designers. It attracts the right audience with an appreciation for good design.