100% Design Africa is the benchmark for pioneering design.

100% Design Africa is a dynamic platform celebrating the pulse of African design. Renowned as Africa's premier international design showcase, 

100% Design Africa runs alongside Decorex Joburg and offers a carefully curated selection of products from leading designers and brands catering to the residential, hospitality, and commercial interior decor and design industries. As SA’s only international design show, it offers an exciting mix of top global design brands alongside local design stars.

Launch new products

Looking to get your product or design seen? 100% Design Africa is the ideal launchpad, attracting cream of the crop influential buyers, media, and industry professionals. Our platform allows designers emerging and established to meet the people they need to get their products in front of.

Be inspired

Directly engage with brands and designs and discover inspiration and imagination around every corner. You’ll be able to touch and feel products, engage with the people behind them, and evolve your own craft in the process. When it comes to the design community, there’s no other environment   like this.

Do trade

We are the largest trade platform in African design, attracting more than 15 000 influential members of the industry each year. With a dedicated trade programme that  includes trade-focused days, networking functions and business matchmaking to encourage exhibitors to establish professional relationships with top buyers and other industry insiders from around the world.


“As always, you’ve curated a superb show that we’re so proud to have been associated with. Thanks for everything you do for design in South Africa!”



Hannerie Visser - Studio H Level 2 – 100% Design Africa & Design Joburg hall

“KARE Johannesburg was part of Design Joburg / 100% Design at Decorex Africa 2023, and WHAT AN EXPERIENCE! From the very beginning – the organization, communication and feedback – was professional, timeous and clear. It was easy to navigate the expectations and timelines and everything ran smoothly and efficiently on the day of the official opening, and thereafter. The show proved to be great exposure for KARE Johannesburg, as we were able to connect with regular clients and introduce the brand to new prospective clients and trade”

Karin Cawthorne - Kare Level 2 – 100% Design Africa & Design Joburg hall