Important information to exhibitors - Read more here


100% Design South Africa, which runs alongside Decorex Joburg, offers a carefully curated mix of products from leading designers and brands catering to the residential, hospitality and commercial interior decor and design industries. As SA’s only international design show, it offers an exciting mix of top global design brands alongside local design stars.


Good Company
As a curated show it is home to high-end exhibitors who attract top interior & retail trade.

Trade Audience
Highest number of professional & trade visitors including architects, designers, hospitality buyers, procurement companies & retailers.

Retail Experience
Affluent & design-savvy consumers who shop at the show.

Media Spotlight
Extensive marketing & media coverage across print, digital & broadcast channels

Serious About Business
Targeted Business-to-Business match making service, networking functions & trade preview


Interior Design
Decor, room sets and interior designers

Furniture & Product Design
Furniture, ceramics, glassware, soft furnishings, linen, print art and artisanal design

Surfaces & Materials
Flooring, surfaces and wall panels

Office interior design, office furniture including boardroom, reception, and pause room, spatial systems, storage solutions, screens, stationary, desk top accessories, contemporary planters for commercial use, technology and acoustic control

Lighting fixtures, lamps and lighting systems


The Trade Business Programme is a service that connects members of trade, both local and international, who visit the show with exhibitors, with the aim of facilitating one-on-one meetings to cultivate new business relationships.

100% Design South Africa attracts a high level of attention and attendance from interior design trade professionals as well as members of the consumer trade and media.

This due to the fact that its exhibitors constitute the country’s leading local and interior design brands and product designers, and because the show presents a numbers of curated feature displays.

Since its inception, the show has become South Africa’s premier platform for launching new products and presenting current ranges and lines to the industry.

100% Design South Africa is widely promoted via a marketing and communications strategy that supports its exhibitors, both in the months leading up to the show and during the event itself.

Participating exhibitors will benefit from the following:

  • A targeted trade marketing and communications plan that reaches a verified trade database of over 80 000 professionals
  • A strategic TV and Radio marketing campaign to communicate the two exclusive trade days and the offering that trade can expect to see
  • Partnerships with industry associations through online marketing and email campaigns
  • Media partnerships with various publications spanning newspapers, glossy print magazines and online
  • A dedicated Trade programme to attract trade guests, sourcing agents and buyers
  • Exhibitor and industry functions, such as the annual 100% Design South Africa Awards