W and S Collection

100% Design Africa runs alongside Decorex Joburg and offers a carefully curated selection of products from leading designers and brands catering to the residential, hospitality and commercial interior decor and design industries. As SA’s only international design show, it offers an exciting mix of top global design brands alongside local design stars.

Launch new products

Looking to get your product or design seen? 100% Design Africa is the ideal launchpad, attracting cream of the crop influential buyers, media, and industry professionals. Our platform allows designers emerging and established to meet the people they need to get their products in front of.

Be inspired

Directly engage with brands and designs and discover inspiration and imagination around every corner. You’ll be able to touch and feel products, engage with the people behind them, and evolve your own craft in the process. When it comes to the design community, there’s no other environment like this.

Do trade

We are the largest trade platform in African design, attracting more than 15 000 influential members of the industry each year. With a dedicated trade programme that  includes trade-focused days, networking functions and business matchmaking to encourage exhibitors to establish professional relationships with top buyers and other industry insiders from around the world.