Renowned as Africa's premier international design showcase, it's the ideal springboard for the continent's designers to shine on a global stage. This hybrid event unites the interior design industry's key players, presenting a curated mix of contemporary African designs. The show spans an array of domains, from furniture and product design to technology and art.

At the heart of 100% Design Africa is its innovative 'phygital' approach, seamlessly blending physical exhibition spaces with digital storytelling. This fusion not only amplifies the reach of exhibitors but also opens up novel and engaging ways to experience African creativity. The event is a magnet for thousands of international buyers, making it the most influential and significant design show across the continent. Join us in celebrating the creativity, diversity, and forward-thinking design that Africa has to offer.

Our ethos is rooted in a passion for the exceptional. Our collaboratively curated feature stands are a testament to our relentless pursuit of what's new and groundbreaking. We go beyond the ephemeral impact of social media to create product launches and spaces that engage audiences deeply and meaningfully. Embracing change as a catalyst for creativity, we are partnering with Decorex Joburg to craft an unparalleled experience for 2025, setting new benchmarks in the realm of design exhibitions.

Our annual events and collaborations are a crucible for pushing the boundaries of design thinking. Leveraging our extensive industry networks, we ensure each feature is meticulously curated by top local designers, translating the latest trends into awe-inspiring realities.

Proudly standing as the definitive beacon of contemporary design in Africa, 100% Design Africa is the convergence point for industry leaders and decision-makers. It's where brands are launched, trends are set, and the future of design is shaped. Here, the pulse of African creativity meets the rhythm of global innovation.