Colour Crate by Hay
AFRICA'S MEETING POINT FOR DESIGN
100% Design Africa is far more than just an exhibition. As Africa’s only international design show, 100% Design Africa is the launchpad that the industry needs to enter onto the global stage. Through the spirit of exchange, this hybrid trade event brings key members of the interior industry together, showcasing all manner of contemporary designs from across the continent – from furniture and product design to specialised areas like art, literature, and crafts.
As a phygital platform, 100% Design Africa combines the power of physical exhibition space and events, with the power of digital storytelling, enabling innovative ideas to be showcased in new and exciting ways. With thousands of buyers coming to the events from around the world, this is Africa’s most important design show.
At the heart of what we do are our carefully curated collaborative feature stands, which exemplify what we strive for: to always seek what’s new. We aim to drive these exciting product launches and forge spaces that engage an audience in a way that’s far more meaningful than an Instagram post. We love change and all that it brings, which is why, together with Decorex Joburg, we will create a 2022 experience that’s unlike any other.
Time is a luxury and nothing embodies that more than the quality of an item. Each and every design on display at 100% Design Africa has been chosen because it represents not only innovative design but also because it meets our high standards for quality. Each year, our events and collaborations push the envelope of design thinking. Thanks to our close connections within the industry, we’re able to ensure that each feature is carefully curated by top local designers who bring the latest trends to life in spectacular fashion.
Destination for decision makers
We pride ourselves on being the definitive showcase of contemporary design on the African continent. More than just that, we’re a nexus for industry powerhouses: those who make the decisions that matter, launch brands, and define the future of design. We serve as a bridge between African design and the global stage, with thousands of buyers coming from France, Hong Kong, the United States, and more.
Alongside Decorex Africa, 100% Design Africa introduce the Journal a platform for storytelling, which serves as an educational, information hub for the decor and design industry.